Prescient was purpose-built to measure, predict, and optimize for an industry where attribution and "cookies" never existed.
“We build impactful campaigns to amplify original voices globally and capture fans’ attention. To help us achieve this, and make our artists impossible to ignore, we’re always looking for the best tools to help us measure the effect we’re having.
Prescient explains the vast amount of variables that impact the performance of album and track releases which helps our marketers trust the measurement of their talents.
So when forecasting streams for global track releases at 95% became the norm, I was sold.”
Chief Innovation Officer, Warner Recorded Music