without the cookies.
DTC executives deserve an explanation into navigating a cookieless world.
Prescient is the only marketing simulation & forecasting platform that transparently measures, optimizes, and explains which paid & organic marketing mixes will improve company health, based on predicted sales & LTV.
An Emerging field in how black box decisions of AI systems are made and why predictions should be trusted.
“...However, it is hoped that sufficient progress can be made so that we can have both power and accuracy as well as required transparency and explainability.”
- Forbes, Understanding Explainable AI (XAI)
Enter a world where predictable growth is explained.
Say hello to customer, revenue, and marketing transparency and goodbye to blackbox analytics.
Prescient unifies key variables into proprietary algorithms built for the cookieless world.
With your historical data, we will backtest our prediction accuracy vs. your actual sales.
Simulate the CLV & potential revenue growth by leveraging Prescient.
Only when Art & Science are measured and explained can finance, marketing, and merchandising align on the future.