How we’re changing the game in a privacy-first internet.
How Catalina Crunch decreased CAC by 24% in 30 days with Prescient
Learn how Catalina Crunch leveraged Prescient to improve operating income and decrease CAC by optimizing ad spend across TikTok, Meta, Google, and Amazon.
Understanding and Optimizing Customer Acquisition Cost (CAC)
You’ll see different explanations out there for how to calculate CAC, but very few mentions of what actually matters. Let’s fix that.
Harness the Power of Amazon with the New Prescient Dashboard Feature
We’re thrilled to announce the addition of Amazon into the Prescient AI dashboard and Halo Effects.
How Our Latest Funding Empowers Your Growth
We’ll keep expanding our platform to cover any revenue or media channel brands use. The next step in that evolution is Amazon, but we’re far from done.
Why Marketing Leaders Prefer Marketing Mix Modeling Over Multi-Touch Attribution
HexClad Gained 85% More Revenue and Increased ROAS 30% with Prescient AI
HexClad saw impressive returns following suggestions from our Optimizer, but they were also able to better align with their media buyers.
Good American Exceeded Their Predicted Revenue Growth with Prescient AI
Prescient AI's Optimizer suggested ways for Good American to increase their revenue, but with some additional spend, they exceeded predictions by 58%.
Introducing Our Newest Feature: Marketing Mix Optimizer
We’re thrilled to announce the public launch of our newest feature, which helps our clients shape their media plan to maximize revenue and ROAS outcomes.
TileCloud Confidently Keeps the Pedal to the Metal with Prescient AI
Despite interruptions in their pixel tracking, TileCloud was able to rely on Prescient to keep pushing forward confidently with their campaigns.
Understanding Marketing Attribution & Different Methods
Attribution’s on the modern marketer’s mind, but there are a lot of solutions out there. Here’s what you need to know about your options and how to know what’s right for your business.
How To Track Customers After Third-Party Cookies Go Away
We’re moving away from third-party cookies, but different companies are using different alternatives. Here’s what you need to understand about each of them and their efficacy.
Is Incrementality the Key to Measuring Marketing Efforts?
Can you truly get the bottom of how one campaign impacted your overall profitability? Here’s what you need to know about incrementality in marketing and true holdout testing.
What Is Marketing Mix Modeling, and Can It Help Your Business?
MMMs uses statistical analysis to make sense of marketing data. For marketers, it's important to understand what marketing mix models can and can't do for a business.
Why You Can’t Trust Pixels for Tracking Your Conversions
Using pixel tracking to figure out which of your channels and campaigns drive the most sales is like rowing a canoe with a tennis racket—you’re not going to get anywhere. We get it, that hurts to hear, but your brand and your bottom line will be better for it.
If You’re Not Spending On Branded Keywords, You’re Advertising for Your Competitors
It may hurt to drop the dough on branded keyword campaigns, but it’s going to hurt more if you stop. Game theory explains why your competitor will always benefit if you stop spending.