Harness the Power of Amazon with the New Prescient Dashboard Feature
In today's fast-evolving e-commerce landscape, the ability to manage sales across multiple platforms efficiently is crucial for businesses of all sizes. Do we actually mean “crucial”? Yes, and that’s because:
Brands with strong omnichannel engagement increase their revenue 9.5% YoY
The average order of an omnichannel shopper is 13% higher than single-channel customer
Omnichannel sees 90% higher customer retention than single-channel selling
It's more important than ever to have a streamlined approach to monitoring and managing diverse sales channels in an omnichannel landscape.
Centralizing Your Campaign Performance
Amazon needs no introduction, and it’s no secret that it plays a pivotal role in omnichannel strategies. But marketers have been forced to keep Amazon performance separate from their paid media spend in the past—despite knowing that their spend on other channels impacts Amazon revenue.
As if Amazon needed to be any more complicated, there’s no pixel tracking for Amazon stores. While we’re no fans of pixels, that means there hasn’t even been a basic level of tracking available to marketers managing brands on this platform. That’s left many marketers to just trust what’s being reported on the platform about their store and ad performance.
We knew measuring Amazon performance needed to be easier. You needed to be able to monitor your performance alongside your other channels—and you deserved a third-party check on the performance they’re reporting. That’s why we’re thrilled to announce this addition to your Prescient AI dashboard.
How It Works: A Seamless Integration
Our latest update enables two primary integrations with Amazon:
Campaign Performance at a Glance: Under the Campaigns tab, you can now view your Amazon Ads campaign performance alongside other platforms. This feature includes direct insights into the revenue generated from these campaigns.
Halo Effect Analysis: Amazon is also incorporated as a halo effect in the performance drawers for other types of campaigns. This means you can assess how your various marketing efforts impact your Amazon revenue and vice versa.
In the future, we plan to integrate this feature into the Optimizer section for even more streamlined performance analysis.
With this new feature, you and your team will enjoy:
Insight into Paid Media Effects on Amazon Revenue: Gain a clear understanding of the revenue generated from your Amazon campaigns and how they contribute to your overall sales.
Unbiased Measurement of Amazon Ads Performance: By measuring other paid media impact on Amazon revenue, we can help right-size the impact Amazon Ads spend has on Amazon revenue.
Time Efficiency: Save time by centralizing all performance metrics in one place.
Turnkey Insights: Since we're not pixel-based, you can immediately dive into past performance to assess your paid media strategy.
Whether you're already selling on Amazon or considering it as a new channel, this feature is designed to make your life easier and your business more successful. Embrace the change and experience the power of streamlined omnichannel sales management with the Prescient Dashboard.
