Good American Exceeded Their Predicted Revenue Growth with Prescient AI

Key Snapshot

• Good American was initially impressed with Prescient AI’s time to actionable insights.

• Inspired to move forward, they spent 20% more than the prior period, driven by a desire to boost traffic between promotions, which coincided with a restock.

• The tailored strategy orchestrated by the Marketing Mix Optimizer delivered a staggering 58% increase in revenue over the predicted results.

Good American is a trailblazing company founded on the principles of inclusivity and empowerment for women of all body types and sizes. Offering premium denim, swimwear, shoes, bodysuits, sweats, and more, the company's mission is "Made by women, for women. All bodies. All Sizes. No compromises." 

It’s no secret that Good American has enjoyed some considerable growth. The focus wasn’t so much to spur growth for the internet-famous brand but rather optimize their marketing spend and activities to ensure they’re contributing to the company’s growth as effectively as possible.

Good American also sought a fresh perspective on how their media spend influenced their revenue—and they needed a quick, efficient solution. Traditional marketing mix analysis through multi-touch attribution (MTA) was deemed too time-consuming, so they turned to Prescient AI's Marketing Mix Optimizer for a faster and more effective approach.

Taking action quickly and confidently

Good American was intrigued by the promise of fast results, and we were more than happy to help them experience Prescient AI’s market-low time to actionable insights. After embarking on a partnership with Prescient AI, Good American’s initial optimization scenario was a test to determine if the Optimizer could indeed deliver on our claim of quick setup and low time to actionable insights. 

Good American successfully connected all their platforms in a mere 16 minutes, which pleasantly surprised Avery Lewis, Associate Director of Performance Marketing. Just two days later, they were presented with modeled data, including historical insights. "We started the partnership on a Monday, connected our channels in 16 minutes (we timed it), and had results on Wednesday that we could immediately use to help inform our media spend mix,” Lewis said.

Impressed by the rapid setup and initial results, they decided to run a 7-day optimization scenario to test the Optimizer's recommendations with the goal of maximizing ROAS and revenue as it was a perfect moment between two promotional periods to best test our recommendations.

“Prescient’s Optimizer tool helps us make strategic shifts in our media mix. Using the tool’s actionable recommendations and insights, it is easier to hone in on efficiencies and squeeze the most out of every dollar we spend.”

— Avery Lewis, Good American Associate Director of Performance Marketing

Their strategy with some enhancements

Once they realized that the Optimizer could deliver, Lewis and her team at Good American aimed to optimize their media spend using its suggestions for tailoring their existing marketing efforts.

Good American took advantage of both the Optimizer’s recommendations and its flexibility. They customized some of its suggestions to what felt right for the brand internally but also shifted their budget
allocations to adjust campaigns in line with the Optimizer's insights. Good American felt comfortable with these adjustments, especially with the space they had between promotions.

The specifics of the changes made based on the Optimizer's recommendations were implemented with careful consideration. A 7-day optimization period was executed, and an additional 20% budget was added to enhance their media spend to boost efficient traffic as that was a goal of theirs leading into the end of the year.

Amplified results

While the 7-day optimization period was strategically tested between two promotional periods to have a clear view of the impact of optimization, it coincided with a key back-in-stock moment. This Good American restock was amplified by the increase in engaged site traffic. All in all, their decision to heed the Optimizer's recommendations paid off immensely:

Results

1. Exceeding Predictions: Seeing the initial prediction outcome based on preceding 7-day spend, Good American wanted to see if scaling their budget would still give strong results. They added 20% more spend, which the Optimizer helped allocate to try to generate more value.

2. Better Than Predicted ROAS: Good American not only met the predicted values for ROAS but also exceeded them on nearly every campaign by an average of 32% due to their back in stock moment. This result showcases the power of pairing tailored media allocation with existing marketing efforts.

3. Increased Traffic: With these optimizations they lifted traffic over the prior 7 days by 35%, which was above expectations given their 20% lift in investment.

4. Remarkable Revenue Increase: The tailored strategy orchestrated by the Optimizer enabled Good American to lift their total paid-media-driven revenue by an additional 58% over the predicted result, cementing their confidence in the Prescient platform.

Good American, Lewis, and her performance marketing team deeply understand their market, their customers, and what resonates with them—but they were able to squeeze even more ROI out of their efforts by leveraging insights from Prescient’s Optimizer. 

“Prescient’s Optimizer tool helps us make strategic shifts in our media mix,” Lewis explained. “Using the tool's actionable recommendations and insights, it is easier to hone in on efficiencies and squeeze the most out of every dollar we spend.”

Conclusion

Good American's journey with Prescient AI's Marketing Mix Optimizer is a testament to the tool's remarkable capabilities in optimizing media spend and boosting ROAS and revenue. The remarkable speed of setup, actionable insights, and the flexibility to adapt strategies enabled Good American to not only meet but exceed their expectations. By fine-tuning their strategies and squeezing the maximum return from their actions, Good American witnessed a traffic surge, improved ROAS, and a substantial increase in revenue.

Good American's success story highlights how, with the right insights and adjustments, businesses can achieve exceptional ROAS and revenue growth while maintaining the flexibility to adapt to changing circumstances.