HexClad Gained 85% More Revenue and Increased ROAS 30% with Prescient AI
Key Snapshot
HexClad wanted a solution that offered frequent updates so they could uncover daily insights and outmaneuver their competition.
Prescient’s dashboard allowed them to not only keep a finger to the pulse of their campaigns but also better align with their media buyers.
Actioning on Prescient AI’s recommendations helped HexClad gain a 30% increase in ROAS and 85% more revenue.
HexClad, a brand synonymous with superior quality cookware designed to last a lifetime, embarked on a journey with Prescient AI to unlock the true potential of their online advertising efforts. HexClad was determined to achieve daily insights, enabling them to outperform competitors who relied on platforms with less frequent updates. Prescient AI empowered HexClad to work more effectively with their media buyers and to drive impressive results through actionable recommendations.
A finger on the pulse of growth—daily
One of the biggest challenges HexClad faced before embracing Prescient AI's solutions was inadequate data about their campaigns. HexClad, like many brands, is always trying to scale their new user traffic through prospecting campaigns. However, they found themselves limited by last-click data and, as a result, likely skewed ROAS data.
HexClad tried to get a clearer understanding of their data by using other reporting platforms before they discovered Prescient. Unfortunately, those they tried offered an inadequate view into the impact of their total spend, exacerbated by having to wait for their insights.
“We’re having more straightforward and decisive conversations now with our buyers, and together we can act more quickly and confidently on changes based on the platform’s suggestions.”
Existing ancillary tools and media measurement platforms tend to provide insights on a weekly or monthly basis. HexClad found this cadence made it challenging to adjust their PPC strategy at the frequency they require. Tactical decisions were hampered by these limitations since recommendations often lagged too much to be useful.
Prescient, on the other hand, updates daily, and provides a view into the total impact of paid media campaigns, not beholden by click data. This enabled Cameron Bush, Director of Growth Marketing at HexClad, to use the platform more regularly to keep a finger on the pulse of the brand’s campaign performance and better glean insights into what was truly driving value within his prospecting strategy.
A deeper understanding of the funnel
Prescient provided HexClad with a deeper understanding of their data by providing not only more frequent updates but also full-funnel reporting. Last-click data helped Bush and his team understand the bottom of the funnel, but they were able to “envision success at each part of the funnel” with Prescient’s model.
Prescient’s dashboard breaks down the halo effects of each campaign so you can understand the impact of your top-of-funnel efforts. Bush was unable to get the right proof about the top-of-funnel he was seeking with other solutions.
“Seeing BOFU success in platform can drive too many dollars away from growing your business into future months,” Bush says, whereas “watching halo effects and modeled revenue helps to ensure you're spending money where you CREATE customers, not just where you CONVERT them." That’s a now confirmed insight they took into conversations with their media buyers.
Making the most of agency contracts
HexClad was experiencing rapid growth but had limited resources to dedicate to their advertising strategy. They needed to make the most of their budget and achieve efficient results with their agency but didn’t feel they were able to confidently and consistently choose which campaigns to focus on with their media buyers, despite a strong partnership.
One challenge was that they couldn’t quantify the full value of their top-of-funnel traffic—and without a number to put on it, they couldn’t make clear bets with their media spend. This was only made worse by the inadequate and skewed data they got from other reporting tools.
All of that added up to keeping a business-as-usual approach to prospecting with their media buyers. Everyone wanted to push the goal posts forward, but it was difficult to make decisions together about campaign changes without feeling like they might harm their upper funnel trends.
HexClad and Bush knew they could get more out of the relationship if their team and their media buyers were empowered with more data.
Company and agency, in sync
The impact of Prescient AI's solutions on HexClad's advertising strategy was profound. The brand was able to benchmark their top-of-funnel and leverage insights from the platform to provide their agency with clear directions on campaign adjustments, streamlining the collaboration. And since the data updates daily on the platform, HexClad could better work in lockstep with their agency and media buyers.
HexClad, like other savvy paid media driven organizations, knows that in-platform metrics in platforms like Google and Facebook can “steal” credit from other channels. They also know that channels like Google's Performance Max can saturate and cannibalize media dollars in non-incremental campaigns. But with Prescient in their arsenal, HexClad and their media buyers can easily limit spend past these saturation points in each of their campaigns.
Recommendations from the Prescient AI platform were not only frequent but also highly relevant. “Our media buyers have had an extremely positive reaction to the suggestions we get using Prescient AI,” Bush said. “We’re having more straightforward and decisive conversations now with our buyers, and together we can act more quickly and confidently on changes based on the platform’s suggestions.”
That made Bush’s job easier, too. With Prescient’s scenario tracking, he’s able to verify that his media buyers are in lockstep with the new recommendations without checking each platform individually.
Specifically, in the crucial weeks leading up to November scaling for Black Friday, Bush was able to use Prescient to identify that his Advantage+ Shopping Campaign was approaching ROAS saturation. This was the opposite of what Meta’s platform-level data led him to believe. He used this knowledge to shift 50% of his Advantage+ Shopping Campaign budget into his targeted prospecting campaigns, which Prescient showed as having a much higher ROAS due to halo effects that Meta couldn’t measure.
Results
This 50% budget shift away from a single ASC campaign and into prospecting yielded:
85% more revenue
A 30% increase in ROAS
A significant increase in new site visitors that led to more new customers
HexClad, Bush, and his team can now work more closely aligned with their media buyers, level set more readily on the goals that matter, and more easily evaluate their performance without relying on last-click platform data. “Love the scenario tracking since we can see how well media buyers are tracking toward recommendations,” explained Bush.
All that adds up to HexClad getting more out of their agency contract and paid media spend.
Conclusion
HexClad's partnership with Prescient AI transformed their approach to PPC advertising. With daily insights, they achieved greater agility and efficiency in their campaigns, outperforming competitors who relied on slower platforms. The ability to communicate more effectively with their PPC agency and to act confidently on recommendations led to remarkable growth and more confidence for HexClad that they were getting the most out of their agency contract and paid media spend. HexClad now has the tools and insights to drive their success forward, demonstrating the power of Prescient AI's solutions in empowering businesses to harness their full potential.
