What Is the Best Attribution Model?
At Prescient, we believe the best attribution model is one that uses machine learning and AI to uncover the campaign, tactic or channel most likely to have driven a conversion rather than models that rely on technologies that face data tracking and privacy restrictions. That means we believe marketing mix or media mix modeling is the best type of attribution model—but we also built our own that’s more robust than other MMMs on the market.
While all MMMs are more accurate than single-touch or multi-touch attribution, traditional (legacy) media mix models are slow, expensive, and only provide channel-level insights. Prescient AI’s new MMM is fast, refreshes daily, and provides insights down to the campaign level.
Related FAQs
What Is Marketing Mix Modeling (MMM)?
How Does a Marketing Mix Model Work?
What Data Is Required for an MMM?
Why Is Marketing Mix Modeling Important for Marketers?
Can Marketing Mix Modeling Handle Addressable and Non-Addressable Marketing Channels Equally Well?
Is Marketing Mix Modeling Suitable for All Business Types?
What Are the Limitations of Marketing Mix Modeling?
How Often Should a Marketing Mix Model Be Refreshed?
What Is the Difference Between Traditional and a Machine Learning Driven Marketing Mix Model?
Can Marketing Mix Modeling Be Combined With Other Marketing Analytics Techniques?
How Long Does It Take to See Results from Marketing Mix Modeling Implementation?
What Does Multi-Touch Attribution Mean?
What Is Single-Source Attribution vs Multi-Touch Attribution?
What Does MTA Stand for In Advertising?
Multi-Touch Attribution Example
Types of Multi-Touch Attribution
What Is Multi-Touch Attribution (MTA)?
Benefits and Challenges of Multi-Touch Attribution
Multi-Touch Attribution Requirements
How Does Digital Attribution Work?
What Is Attribution In Digital Marketing?
Why Is Marketing Attribution Important?
What Is an Example of Marketing Attribution?
How Is Marketing Attribution Calculated?
How Do Marketers Track Attribution?
What Is the Problem with Attribution?
What Are the Disadvantages of Attribution?
What Is the Current Common Solution to the Advertising Attribution Problem?
What Is Google’s Attribution Model?
