What Is the Problem with Attribution?
The main problem with attribution is the difficulty in accurately assigning credit to the right touchpoints, especially in complex customer journeys involving multiple channels and interactions. It's challenging to determine the exact impact of each campaign or channel.
We believe our MMM solution—uses advanced statistical techniques that layer in four different models for increased accuracy—is the most accurate on the market. We also believe that providing insights down to the campaign level and showing how your campaigns affect other areas like branded search, organic search, and paid search offers a new understanding of your digital marketing spend.
Related FAQs
What Is Marketing Mix Modeling (MMM)?
How Does a Marketing Mix Model Work?
What Data Is Required for an MMM?
Why Is Marketing Mix Modeling Important for Marketers?
Can Marketing Mix Modeling Handle Addressable and Non-Addressable Marketing Channels Equally Well?
Is Marketing Mix Modeling Suitable for All Business Types?
What Are the Limitations of Marketing Mix Modeling?
How Often Should a Marketing Mix Model Be Refreshed?
What Is the Difference Between Traditional and a Machine Learning Driven Marketing Mix Model?
Can Marketing Mix Modeling Be Combined With Other Marketing Analytics Techniques?
How Long Does It Take to See Results from Marketing Mix Modeling Implementation?
What Does Multi-Touch Attribution Mean?
What Is Single-Source Attribution vs Multi-Touch Attribution?
What Does MTA Stand for In Advertising?
Multi-Touch Attribution Example
Types of Multi-Touch Attribution
What Is Multi-Touch Attribution (MTA)?
Benefits and Challenges of Multi-Touch Attribution
Multi-Touch Attribution Requirements
How Does Digital Attribution Work?
What Is Attribution In Digital Marketing?
Why Is Marketing Attribution Important?
What Is an Example of Marketing Attribution?
How Is Marketing Attribution Calculated?
How Do Marketers Track Attribution?
What Is the Best Attribution Model?
What Are the Disadvantages of Attribution?
What Is the Current Common Solution to the Advertising Attribution Problem?
What Is Google’s Attribution Model?
